Why are stable prices important?

The ECB’s main task is to keep prices stable. This is the best contribution central banks can make to improving people’s individual welfare.

By stable prices, we mean that prices should not go up (inflation) significantly, and an ongoing period of falling prices (deflation) should also be avoided. Long periods of excessive inflation or deflation have negative effects on the economy. Whereas stable prices help to ensure that the economy is growing, jobs are safe and you can feel confident that the money in your pocket will be worth roughly the same tomorrow as it is today.

What’s wrong with high inflation?

High inflation can lead to a spiral of increasing prices. This limits your purchasing power which means you will be able to buy less for your money.

If the prices of many items you buy go up, you lose purchasing power. In other words, the money you have – your income and your savings – does not buy as much as it used to. This can lead to a spiral of increasing prices.

The reason for this is that if everything is becoming more expensive, you may ask your employer for a salary increase. Your employer may react by raising the company’s prices to fund staff’s requested salary increases. If this is happening in many companies, the prices of many items will rise further, and so the spiral continues.

This makes it more difficult for you and for businesses to plan savings and investments. People may lose confidence in the currency as it is losing value rapidly. These are just a few examples of the negative side effects of high rates of inflation.

What’s wrong with extended periods of deflation?

Extended periods of deflation can lead to a spiral of falling prices. This can affect businesses, individuals and public spending negatively.
While falling prices might sound good to you as a consumer, an ongoing and widespread fall in prices across the economy that is not due to improvements in production is a problem because it can lead to a spiral of falling prices.

For example, if you have your eye on a new sofa, but you know the price will go down if you wait a little before buying it, you will probably do just that. If everyone acts in the same way, businesses start to suffer as they cannot sell their products. They might need to reduce or freeze wages or even cut staff numbers as demand falls, leading to a rise in unemployment.

The economy will start slowing down as consumers and businesses cut back on spending and investing. It might also become more difficult to pay off any debts you may have, such as your mortgage, which will not decrease even though your income might.

The same goes for public finances. Tax revenues decline as incomes and spending decrease, but government debt will still have to be paid. As a result, public spending on infrastructure and healthcare, for example, might need to be reduced. The negative consequences of deflation are therefore felt by everyone.

Putting a figure on price stability

Our job is to keep prices stable, as set out in the Treaty on the Functioning of the European Union, and the ECB has a quantitative definition of this. We aim for inflation of 2% over the medium term, as measured by the Harmonised Index of Consumer Prices (HICP). Our commitment to this inflation target is symmetric. That means we view inflation that is too low just as negatively as inflation that is too high. Both are equally undesirable.

This target is clear and predictable. It helps you plan better for the future, knowing how much you can expect prices to change in the euro area, on average, over time. That in turn helps us keep prices stable.

The ECB’s price stability objective covers the euro area as a whole. It takes a medium-term perspective, considering the inflation rate over time rather than focusing on short-term peaks and troughs because they even out with time.

Why 2%?

Why does the ECB aim for inflation of 2% over the medium term, and not of 0% or 1%? There are a number of reasons for this:

Clear target

Our inflation target of 2% is a clear figure that is easy to understand. It is also transparent and makes it easy for people to predict how prices will change over time.

People use their expectations about inflation to make decisions about spending, borrowing and investing. Having a clear medium-term target means that people’s expectations can be accurate, which promotes stable prices overall.

Safety margin

Inflation of 2% provides a safety margin against the potential risks of deflation. In the event of deflation, the usual monetary policy tools (i.e. changes in key interest rates) will find limits. There comes a point when it does not make sense for a central bank to cut rates much further. In addition, even controlled inflation tends to fluctuate over time around an average value. So, by incorporating a buffer above zero, the central bank will have to revert less frequently to other measures, such as asset purchases - also known as quantitative easing - or targeted longer-term refinancing operations, TLTROs for short. 

Differences across euro area countries

The ECB maintains price stability for the euro area as a whole. Aiming for inflation of 2% leaves room for differences in inflation rates across euro area countries, which ideally should average out over time. An objective above zero helps to prevent some countries or regions having to live with excessively low or even negative inflation rates to counterbalance other countries that may be experiencing higher inflation rates. 

Source: European Central Bank

Published: 8 May 2017

Updated: 25 August 2021

The above presentation was created for educational purposes.

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